Thursday, May 26, 2022

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England women break viewing figures record

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As I’m sure you’re all no doubt aware by this point, England and Scotland faced off against each other in their opening Women’s World Cup match yesterday evening. The game was a fiercely contested match which saw England scrape a 2-1 win over Shelley Kerr’s side – you can read more about it here.

With it being a World Cup match, it was always going to draw in a large crowd, but as it was two home nations playing each other, the crowd grew even bigger. This morning, the BBC announced that not only were the viewing figures big, but record breaking. In a media alert, the BBC wrote:

“England v Scotland breaks UK TV viewing figure record. England’s victory over Scotland in their opening game of the Women’s World Cup yesterday attracted a peak of 6.1m watching on television and 37.8% share of available audience making it the UK’s most watched women’s football game of all time.”

England getting a lot of new viewers

England Lionesses Roar
England Lionesses Roar

It just goes to show that no matter what @SteveCook60 or your typical old donkey says on Twitter, people DO in fact care about women’s football. The game is bigger than its ever been before and it’s only going to keep on growing. This world cup is four days old and it’s already set up to be the best there’s ever been.

With more and more professional women’s divisions popping up around the globe, expect the next one in 2023 to be even bigger – then bigger again in 2027. For now though, lets just continue to watch and enjoy what has been an very entertaining tournament so far.

It continues with Argentina v Japan which you can catch on BBC Two at 5pm this evening.

For more like this, visit the dedicated football section here. Meanwhile, follow us on Facebook for news and analysis right to your timeline.

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